Public Relations Boot Camp Self-paced, available March 1, 2016 Cost per enrollment: ENROLL Provides video lectures Provides opportunities to interact with the instructor or students Uses discussion forums
Full course description
Public Relations Boot Camp

This course is designed to introduce the concepts related to public relations and how to manage a company’s corporate image.

Course Level
This course is for those who do not have a public relations background who are looking to learn more about handling media and external communications.
Targeted learners
This course is applicable for employees that are responsible for representing a company in various capacities, including through marketing and human resources.
Learning objectives
  • Apply the different purposes to strategic vs. tactical PR
  • Design a PR strategy
  • Develop strong relationships with reporters and journalists
Project Deliverables:
Components of this project
Instructional materials accompanying this course include:
  • Online course, totaling approx. 8-10 hours of course material and assignments.
Out-of-scope work
Possible constraints
Success Measures
The success of this course will be based on achieving the following:
  • 100% completion of all modules and discussion board.
  • A student score of 80% or higher on all written assignments and quizzes in the course.
  • A student score of 70% or better on the final course exam.
  • A completed course survey.
Find out more
View the full range courses. If you'd like further information on our qualifications services, contact the Qualifications team directly on 0007 294 0000 or fill out the form below and we'll get right back to you.
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