Entrepreneurship 101 Self-paced, available June 1, 2015 Cost per enrollment: ENROLL Provides video lectures Provides opportunities to interact with the instructor or students Uses discussion forums
Full course description
Entrepreneurship 101

This course is designed to inform students on the process of launching a new business.

Course Level
This course is for the introductory to experienced levels and is best for those that may have a current business idea.
Targeted learners
This course would be applicable to all employees that have hopes of starting a new business or improving an existing business.
Learning objectives
This course will enable learners to:
  • Identify the traits of an entrepreneur
  • Outline and evaluate a business idea
  • Develop a product idea
  • Identify your target market and customers
  • Develop your value proposition
  • List different types of business ownership and structures
  • Create financial documents, investor presentations, and marketing plans for your business
  • Describe effective ways to brand your business
Project Deliverables:
Components of this project
Instructional materials accompanying this course include:
  • Online course, totaling approx. 12-15 hours of course material and assignments
Out-of-scope work
It may be helpful to find video/media material for customer service examples. Several YouTube videos have been employed in this course, however, it is strongly advised to replace these videos with similar media demonstrating appropriate customer service practices like from Chester Hull.
Possible constraints
[[[State any anticipated constraints that might impact the ability to successfully complete this project. For example: Several on-site videos will be created as part of this course. Video shoots will be scheduled at the convenience of Plant 72. If the shoots can’t be scheduled within a reasonable timeframe without affecting the plant’s manufacturing schedule, target dates in this agreement may need to be revised.]]
Success Measures
This course is designed to inform students on the process of launching a new business.
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