Basic Internet Marketing Self-paced, available June 1, 2015 Cost per enrollment: ENROLL Provides video lectures Provides opportunities to interact with the instructor or students Uses discussion forums
Full course description
Basic Internet Marketing

This course is designed to introduce the concepts related to internet (online) marketing.

Course Level
This course is for the novice online marketer who has limited knowledge related to online marketing. This course does contain computer/IT related terms that the student should be comfortable with prior to taking the course.
Targeted learners
This course would be applicable to all employees interested in online marketing. However, the target audience are those who have proficient computer skills and are able to easily and comfortably use the Internet, search engines, and have a basic-moderate understanding of marketing and Internet concepts.
Learning objectives
This course will enable learners to:
  • Determine how your Internet marketing strategy fits with your overall marketing plan
  • Apply techniques to influence and engage your target market
  • Weigh the value of using a distribution service for e-mail marketing campaigns
  • Get started with search engine optimization
  • Use online advertising to boost your marketing results
  • Adjust your Internet marketing plan based on metrics and reporting
Project Deliverables:
Components of this project
Instructional materials accompanying this course include:
  • Online course, totaling approx. 10-12 hours of course material and assignments.
Out-of-scope work
It may be helpful to find video/media material for customer service examples. Several YouTube videos have been employed in this course, however, it is strongly advised to replace these videos with similar media demonstrating appropriate customer service practices like from Chester Hull.
Possible constraints
[[[State any anticipated constraints that might impact the ability to successfully complete this project. For example: Several on-site videos will be created as part of this course. Video shoots will be scheduled at the convenience of Plant 72. If the shoots can’t be scheduled within a reasonable timeframe without affecting the plant’s manufacturing schedule, target dates in this agreement may need to be revised.]]
Success Measures
The success of this course will be based on achieving the following:
  • 100% completion of all modules and discussion board.
  • A student score of 80% or higher on all written assignments and quizzes in the course.
  • A student score of 70% or better on the final course exam.
  • A completed course survey.
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